Last updated: October 4, 2026
Chennai Home Guide (“we,” “us,” “our”) is an independent property research and information platform focused on Chennai, operated by an individual. This Privacy Policy explains what personal information we collect — on this website and through our advertisements — how we use it, who we share it with, and the choices you have.
Information We Collect
Information you give us. We collect personal information when you choose to share it with us, including:
- Lead and enquiry forms, including forms shown inside Facebook and Instagram advertisements (Meta “Instant Forms”). These typically ask for your name and phone number, and may ask for your email address, the project or locality you are interested in, and your buying timeline or budget.
- WhatsApp, phone calls, and email. If you contact us through the WhatsApp or call buttons on this website, or by email, we receive your phone number or email address, your WhatsApp profile name, and the content of your messages.
Information collected automatically. When you visit this website, we and our service providers automatically collect technical and usage information, such as your IP address, device and browser type, approximate location (derived from IP), pages viewed, links and buttons clicked, time spent on pages, and the site that referred you. See “Cookies and Analytics” below.
We do not ask you to create an account, and the website does not have comments.
How We Use Your Information
We use the information described above to:
- respond to your enquiry and contact you about the properties, projects, or localities you asked about — by phone call, WhatsApp, SMS, or email;
- send you relevant property updates, such as new launches, price changes, site visit opportunities, and offers, including WhatsApp messages sent through a business messaging provider (you can opt out at any time — see “Your Choices”);
- arrange site visits and connect you with the builder/developer or its authorised sales team for the project you enquired about;
- understand how visitors use the website so we can improve its content and usability;
- measure the performance of our advertisements; and
- keep the website and our records secure, and meet legal obligations.
We do not sell your personal information.
Who We Share Information With
We share personal information only as needed for the purposes above:
- Meta Platforms (Facebook/Instagram). If you submit a lead form inside a Meta advertisement, the information is collected by Meta and passed to us. Meta’s handling of that information is governed by Meta’s own privacy policy.
- Service providers who process information on our behalf, including our website hosting provider, Google (Google Tag Manager and Google Analytics), Microsoft (Clarity), and our WhatsApp business messaging provider, and the tools we use to store and manage enquiries.
- Property builders/developers and their authorised sales teams or channel partners, limited to the project you enquired about, so they can assist you with that enquiry.
- Legal and safety reasons, where required by law or to protect our rights, users, or the public.
Some of these providers may store or process data outside India.
Cookies and Analytics
This website uses cookies and similar technologies:
- Google Analytics (loaded through Google Tag Manager) to measure visits and interactions, such as page views and clicks on call or WhatsApp buttons.
- Microsoft Clarity to understand how visitors use pages, through heatmaps and session recordings of clicks, scrolls, and mouse movement. Clarity is designed to mask text you type into fields.
- WordPress’s own login and session cookies, which apply only to the people who manage the site.
You can block or delete cookies through your browser settings, and you can opt out of Google Analytics using Google’s browser add-on (tools.google.com/dlpage/gaoptout). Blocking cookies will not stop the website from working.
How Long We Keep Information
We retain lead and enquiry information for up to 24 months after our last interaction with you, unless a longer period is required by law, after which it is deleted or anonymised. Analytics data is retained according to the settings of the analytics providers.
Your Choices
- Stop WhatsApp or other marketing messages: reply “STOP” to any WhatsApp message from us, or email us. We will stop sending you marketing messages.
- Access, correction, or deletion: you can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, by contacting us using the details below. We will respond within a reasonable time.
- Withdraw consent: where we rely on your consent, you can withdraw it at any time; this does not affect anything done before you withdrew it.
Your Position Under Indian Law
India’s Digital Personal Data Protection Act, 2023 has been passed, and the government is bringing its rules into force in phases. The provisions covering notice requirements and individual data rights — such as the right to access, correction, erasure, and grievance redressal — are scheduled to take full legal effect on 13 May 2027, and are not yet fully in force.
Regardless of the exact legal timeline, we already honour the requests described under “Your Choices” in good faith.
Children’s Privacy
This website and our advertisements are not directed at children, and we do not knowingly collect personal information from anyone under 18.
Changes to This Policy
We may update this Privacy Policy as our website, advertising, or services change, and as the DPDP Act’s phased rules come into force. The version published on this page is the one currently in effect, and the “Last updated” date above shows when it was last changed.
Contact Us
If you have questions about this Privacy Policy, or want to make a request about your personal information, contact us at pharealtors@gmail.com, or by phone or WhatsApp at +91 93449 00126.